Last updated: August 20, 2026
Who we are
Jordan Retro Shoes is an independent editorial website covering the retro Air Jordan market. This privacy policy explains what data we collect when you visit our site, how we use it, and what rights you have over it. We are not a retailer and we do not process payment information.
What data we collect
We collect two broad categories of data:
- Usage data (collected automatically): When you visit the site, our analytics tools record your approximate location (country or region level), browser type, device type, pages visited, time spent on pages, and the referring URL. This data does not directly identify you.
- Contact data (collected when you reach out): If you contact us by email, we receive your email address and any information you choose to include in your message.
How we use your data
- To understand how readers find and use the site, so we can improve our content on Air Jordan releases, retro reviews, buying guides, and sneaker culture coverage.
- To respond to messages, tips, corrections, and other inquiries you send us.
- To detect and address technical issues that affect site performance.
Analytics
We use a third-party analytics service (such as Google Analytics or a privacy-friendly alternative) to collect aggregated, anonymised traffic data. This service may use cookies or similar technologies. You can opt out by adjusting your browser settings or using your browser's opt-out tools. See our cookies policy for more detail.
Who we share data with
We do not sell your personal data. We may share data with:
- Analytics providers: To process aggregated usage statistics on our behalf.
- Hosting and infrastructure providers: To keep the site running securely.
- Legal authorities: If required to do so by law or to protect the rights and safety of our readers and team.
Any third party we work with is required to handle your data securely and only for the purposes we specify.
Affiliate links
Some articles contain affiliate links to retailers. Clicking those links may allow the retailer or affiliate network to set a cookie on your device to track referrals. We disclose affiliate relationships clearly in our content. We do not receive or store any personal data from those transactions.
Data retention
Analytics data is retained for as long as necessary to understand site performance trends, typically no longer than 26 months, after which it is aggregated or deleted. Email correspondence is kept for as long as needed to address your inquiry and for a reasonable period afterward in case of follow-up.
Your rights
You have the right to request access to, correction of, or deletion of any personal data we hold about you. You also have the right to object to certain types of processing. To exercise any of these rights, please use the contact details provided on our contact page.
Security
We take reasonable technical and organisational steps to protect any data we hold. No method of transmission over the internet is completely secure, but we work to keep your information as safe as practically possible.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to check back periodically.